The Spirit Co & The Project
Recently, The Spirit Co, a distillery located in Northern England, became a part of the Lancaster Group, the UK’s premier wine and spirits organization. This partnership is built on a commitment to procure the finest spirits globally, aiming to deliver exceptional quality to their customers at competitive prices.
Furthermore, The Spirit Co offers an array of premium whiskeys sourced from a variety of countries, including Japan, the United States, New Zealand, Sweden, among others.
In addition, Magellan has contributed to enhancing the Spirit Co’s name by developing luxurious presentation boxes. These boxes, designed for their latest Single Malt Scotch Whiskey, serve to encapsulate and showcase the whiskey, mirroring their brand’s high-end image.
The Specifications
The Finer Details
The Spirit Co recognized the importance of both presentation and experience in packaging. By matching their premium whiskey with equally high-quality packaging, they sought to add distinctive features that would elevate the product’s overall image to the highest level.
Bespoke Foam Fitment – Considering these whiskey bottles were given to Spirit Co’s most valued customers, the security of the packaging was paramount. To address this, a custom foam fitment was integrated into the design; this solution provides a secure housing for the whiskey bottle, greatly reducing the risk of damage. Reinforcing Spirit Co’s image of luxury, by ensuring the product arrives in pristine condition.
Gold Foiling – Gold foiling signifies luxury and brings a premium quality to the whiskey packaging, offering a sense of sophistication to those who receive it. This detail shows a meticulous attention to detail and thoughtful consideration in how it complements the whiskey, distinguishing it from standard packaging. The foiling’s ability to resist fading and wear ensures that the packaging maintains its flawless condition over time.
The End Result
The premium packaging met all of Spirit Co.’s goals, successfully grabbing the target audience’s attention and boosting brand recognition. Its blend of luxury and protection accurately reflected the brand’s ethos and values, achieving an ideal equilibrium between opulence and safety.
