Fujifilm

In response to the evolving needs of its target market and the introduction of new printing technologies, Fujifilm embarked on a project to create bespoke luxury video presentation boxes. These boxes were designed to showcase their cutting-edge printing systems, the Acuity Ultra Rs and Acuity Prime, targeting both existing customers and prospective clients worldwide.
 
The project aimed to integrate innovative design with high-quality materials and technology to create a memorable and impactful marketing tool, highlighting Fujifilm’s commitment to staying at the forefront of the printing industry and meeting the demands of discerning customers.
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Fujifilm

Video Box with Shelf

The first box, tailored for the Acuity Ultra Rs, featured a 7″ HD screen with magnetic closure, carefully crafted internal dimensions of 320mm x 230mm x 40mm, and a foam fitment designed to hold a 5mm depth A4 brochure. A unique feature of this box was its hinged internal shelf with a ribbon lift, adding an element of elegance and functionality.

This thoughtful design allowed for easy access to additional informational materials while maintaining a sleek and polished presentation. Constructed using 3mm board and adorned with Fujifilm’s signature print, this luxury presentation box exuded sophistication and attention to detail, reflecting the brand’s commitment to quality and providing a tactile experience that resonated with recipients.

Video Box with Shelf

Video Box with Tubes

The second box, designed for the Acuity Prime, boasted similar features including a magnetic closure, a 7″ HD screen, and a hinged internal shelf with a ribbon lift. However, its internal dimensions were slightly different at L230mm x W250mm x D60mm, accommodating a foam fitment tailored to hold four custom butted tubes.

These tubes, printed with CMYK designs produced by Fujifilm’s printing systems, served as a unique way to present printed artwork generated by the Acuity Ultra Rs. With a matt laminated finish and meticulous attention to detail, both boxes showcased Fujifilm’s dedication to innovation and excellence in printing technology.

Video Box with Tubes

YouTube Video

Fujifilm’s luxury video presentation boxes received widespread acclaim from partners, customers, and potential clients worldwide, boosting the company’s marketing efforts significantly. Their elegant design, practical features, and ability to showcase Fujifilm’s printing systems effectively garnered praise. This success led Fujifilm to place another order for more boxes, demonstrating the impact of this strategic marketing initiative on a global scale.

For those interested in exploring these exceptional boxes further, a YouTube video featuring Fujifilm’s Managing Director, Lee, offers an in-depth demonstration and insights into their design and functionality.

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YOUTUBE VIDEO

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