Client Background & Project
New Balance’s creation of a sturdy board case and acrylic tray box for their collaboration with Bukayo Saka exemplifies their commitment to sports fashion and celebrating the young football star. The durable board case embodies Saka’s resilience and ability to excel in challenging situations, while also protecting the exclusive collection and symbolizing his football journey. The thoughtful design reflects New Balance’s aim to capture Saka’s versatility and their shared dedication to making a lasting impact in sports and beyond.
Additionally, the clear acrylic tray box adds sophistication and modern style to the collaboration, aligning perfectly with Saka’s charm and unique playing style. The transparent acrylic represents Saka’s genuine connection with fans and his authenticity on the field. This partnership between Saka and New Balance goes beyond fashion, symbolizing the strong bond between athlete and brand. The presentation box also allows fans to appreciate the intricate designs of the collection, emphasizing the essence of the collaboration. Overall, this partnership underscores New Balance’s recognition of Saka’s influence at the intersection of sports and fashion.
Acrylic Presentation Box
The collaboration’s presentation box features precise specifications, with internal dimensions of 230 x 350 x 140mm. The attention to detail extends to the choice of materials: a durable 3mm unlined grey board for the slipcase, adorned with iconic Bukayo Saka and NB logos. The interior is lined with 120gsm Black Wibalin, offering a tactile experience that complements the collection’s sophistication. This blend of dimensions, materials, and logos highlights New Balance’s commitment to celebrating Saka’s journey through artful presentation.
Inside, the acrylic tray adds elegance with a contemporary light smoked hue and the Silver 877C “NB” logo on all sides, honouring New Balance’s quality legacy. This acrylic and logo choice complements the collaboration’s style, while the Senses Capsicum BLACK/RED 250gsm CAD-cut adds to the aesthetics. These design choices encapsulate the partnership’s essence and enhance the experience for fans of both Saka and New Balance, harmonising form and function in a presentation box that does justice to the extraordinary collaboration.
The Finer Details
The presentation box features a diamond-shaped window meticulously cut into all three sides, each adorned with turned edges for a refined finish. The window on the spine is thoughtfully designed to function as a convenient thumb hole, allowing easy access to the contents within. This innovative detail exemplifies the attention to both aesthetics and practicality in the design.
Adding a touch of innovation, the acrylic tray’s base is adorned with an Astro Turf texture. This creative inclusion not only adds a layer of intrigue to the presentation but also evokes the sensation of stepping onto a football field, further connecting the collaboration to Bukayo Saka’s athletic prowess. Through these distinctive design elements, the presentation box encapsulates both the essence of the collaboration and the commitment to providing an immersive and multisensory experience for enthusiasts and fans alike.
