Bushmills Wooden Presentation Packaging
Bushmills required an exclusive and innovative packaging solution to showcase their premium whiskey collection while reflecting the brand’s heritage and quality. Magellan designed and produced 40 bespoke hexagonal wooden presentation boxes, combining elegance, functionality, and distinctive features.
The packaging was designed to offer a luxurious unboxing experience that highlighted the premium nature of Bushmills’ products.
Design and Structure
The hexagonal presentation box featured dual compartments. The lower section included a pull-out drawer with a honeycomb card fitment, designed to securely hold four whiskey glasses. The upper section contained a platform that housed four small hexagonal FBB boxes, three of which held whiskey bottles colour-matched to the boxes they were in.
The fourth box contained another whiskey bottle, along with drawstring bags filled with whiskey-related accessories such as barley, adding a unique and thoughtful touch.
Materials and Features
The packaging was crafted with high-quality materials for a sophisticated and refined finish. The interior featured full-colour printing on uncoated paper for a natural look, while the exterior was finished with textured paper and enhanced with foiling for a premium appearance.
The box incorporated magnetic closures on four hex panels and coloured ribbons for added elegance and functionality. A digital padlock secured the front doors, ensuring the contents remained safe and exclusive. Printed ribbon pulls further elevated the overall presentation, blending practical and aesthetic elements seamlessly.
Outcome
The final product delivered a unique and luxurious packaging solution that elevated the Bushmills brand. The thoughtful inclusion of whiskey bottles, colour-matched boxes, and additional accessories such as barley-filled drawstring bags added an extra layer of detail and personalisation.
By combining high-quality materials, innovative design, and functional features, the presentation box provided a memorable unboxing experience that left a lasting impression on recipients and reinforced the premium identity of Bushmills.
