Stanley Cup Champions
When Legend Rings needed a packaging solution to elevate the presentation of their exclusive championship rings, they turned to We Are Luxury Packaging to bring that vision to life. The brief was clear: create a box that not only protects the ring but also enhances the experience of receiving it.
Our team designed and produced a custom wooden video box that blends modern technology with high-end materials, resulting in a product that feels as valuable as what it holds. We adjusted our standard box dimensions to allow for a deeper profile, giving more room for the ring and the screen while also adding extra weight and presence to the box.
Sports Video Packaging
The exterior was crafted from MDF and finished in PMS blue with a high-gloss coating. Each box featured a bold Oilers logo and a unique white vinyl “97” number, making every piece personalised. On the inside, we used a combination of orange PMS suede and painted blue wood to create a strong visual contrast and match team colours.
The 7-inch IPS video screen is programmed to auto play a custom video as soon as the box is opened. Below the screen, embossed Oilers and Legend Rings logos add an extra layer of branding, while a built-in LED light automatically switches on to spotlight the ring, creating a dramatic reveal.
Luxury Packaging
Every element was custom-made, from the layout of the interior panels to the finish of the materials. The ring sits securely in a layered base design, surrounded by premium suede and detailed wood panels that tie the whole look together.
With only two simple control buttons—volume up and play/pause—the technology never distracts from the experience. The result is a box that doesn’t just display a ring—it tells a story, highlights a legacy, and turns a simple presentation into a lasting moment.
