Cosmetic Packaging

Our company excels in luxury cosmetic packaging production, boasting extensive experience in the industry and a deep cosmetics market understanding. We prioritise unparalleled quality, employing cutting-edge manufacturing processes and premium materials for packaging that not only protects but elevates the presentation of luxurious cosmetics.

Our design team specialises in crafting bespoke packaging reflecting brand identity, while our dedication to sustainability offers eco-friendly materials and processes, aligning with the demand for responsible choices. In a competitive market where packaging influences branding and differentiation, we’re the ideal partner for businesses seeking stunning and sustainable luxury cosmetic packaging.

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Cosmetic Packaging

Cosmetic Packaging Benefits

Custom branded cosmetic packaging is a potent tool for companies in the beauty industry, serving as a powerful marketing vehicle to convey brand identity effectively. It stands out both in physical stores and online, grabbing the attention of potential customers and signifying the product’s quality and value.

One key benefit of custom cosmetic packaging is its design flexibility. Businesses can choose from a wide range of shapes, sizes, materials, and finishes to align packaging with their brand image. This customisation extends to design aesthetics, enabling everything from sleek and minimalist high-end packaging to vibrant and playful options for youthful products. Incorporating branding elements like logos, colour schemes, and typography reinforces brand recognition and enhances the packaging’s impact.

Additionally, custom branded cosmetic packaging delivers practical advantages, such as product protection and functionality. It can be tailored to safeguard delicate beauty items during shipping and handling, ensuring they reach customers intact. User-friendly features like easy-open mechanisms, built-in applicators, or mirrors improve the overall user experience. Customisation also supports eco-conscious choices, allowing businesses to opt for sustainable materials and processes, appealing to environmentally conscious consumers.

COSMETIC PACKAGING BENEFITS

Branding Options

Our company offers a wide array of custom branding options for cosmetic packaging, ensuring a perfect alignment with your brand’s identity. These options include:

  • Custom Logo Placement: Prominently feature your brand’s logo on the packaging for instant recognition.
  • Colour Customisation: Tailor the packaging to match your brand’s precise colour scheme.
  • Texture and Finish Choices: Select from various textures and finishes (matte, glossy, metallic) for enhanced appeal.
  • Embossing and Debossing: Add sophistication with embossed or debossed elements.
  • Foil Stamping: Elevate packaging with metallic foil stamping.
  • Window Cut-outs: Showcase products with window cut-outs.
  • Custom Shapes and Sizes: Flexibility in shaping and sizing to suit your unique needs.
  • Sustainable Options: Eco-friendly materials and processes for environmentally conscious branding.

BRANDING OPTIONS

Kalla

Trusted by many, Kalla (pronounced “shell-ah”) is a Swedish healthcare company known for its science-backed probiotics and supplements. They specialise in various health areas like hormone health, digestion, stress/mood management, immunity, and skin health.

Kalla sought to enhance their elegant healthcare packaging to leave a lasting impression their loyal customers. They wanted packaging to be made from eco friendly kraft paper, reflecting their commitment to a healthy lifestyle, and this is exactly what we did for them.

The luxurious packaging solutions we helped them create included food-grade tubes in various sizes tailored to each product, a slipcase and tray for liquid supplements, and a mailer box. The mailer box, in particular, is the perfect strategic tool for social media marketing; this bespoke healthcare packaging beautifully symbolises Kalla’s dedication to both quality and sustainability. 

KALLA

KALLA

Exclusively Unique 

The importance of presentation packaging in the cosmetic industry has become significant in attracting customers. Recognising this, Exclusively Unique collaborated with Magellan to develop visually appealing presentation packaging for their latest skincare line, ‘Gold Beauty’.

This packaging was designed to beautifully accommodate a serum, mask and cream; illustrating Exclusively unique commitment to creating an engaging and aesthetically pleasing unboxing experience. 

The presentation boxes were created with internal dimensions of 150mm in length, 150mm in width, and 70mm in depth; designed to keep products safe with three bespoke foam fitments. The outside of the box is finished with a matte lamination and gold details to highlight Exclusively Unyque’s name and match the product line. A stylish black ribbon adds a nice finishing touch, making the packaging look even more elegant.

EXCLUSIVELY UNIQUE

Laura Lane Cosmetics

Laura Lane chose a unique approach to cosmetic packaging to suit their products, opting for elegant telescopic tube packaging; this choice was particularly fitting for their makeup brush launch, where the tubes provided maximum protection. The product line consisted of a generic makeup brush set and an eye brush set, moreover this required two different sizes of tubes to accommodate them properly.

The exterior of these tubes was finished with an anti-scuff matte lamination, featuring two distinct designs for the top and bottom parts of the tube. This careful attention to detail ensured an aesthetically pleasing and captivating appearance, making the packaging as desirable as the products inside.

View Our Tube Site Here!

LAURA LANE COSMETICS

 

Sun Mud

Are you looking to highlight your newest product offerings? Aiming to boost brand visibility? Sun Mud did exactly this.

They launched a new collection, with the presentation packaging showcasing an assortment of 3 skincare products, 2 cream bronzers in distinct shades, a bronzer brush, shimmer lotion, and 2 tinted moisturizers for the recipient. To ensure the safety of all cosmetic items, 9 custom-fit compartments were designed, significantly minimizing the risk of damage.

The packaging’s design took inspiration from sun-dried mud, aligning with the brand’s name, featuring an orange/gold colour scheme that captures the essence of the sun. A magnetic closure on the box added a sophisticated final touch to the cosmetic packaging, blending practicality with aesthetic appeal.

SUN MUD

Dr.Lipp

Dr. Lipp, trusted by many, approached us in search of luxurious cosmetic packaging to showcase their new collection of lip balms and gift sets.

In a unique design choice, they decided to include the products both within a fitment and on the lid of the box, adding an exciting reveal element for the recipients. This design strategy was chosen to spark excitement and anticipation when opening the packaging.

To align with their brand image, they chose a pink theme with a white border, creating an aesthetically pleasing look that would stand out. The goal behind this cosmetic presentation packaging was to boost Dr. Lipp’s social media presence and to encourage recipients to share their experience with the products, thus enhancing brand engagement and visibility. Proving to be the perfect marketing tool.

 

DR.LIPP

Net-A-Porter 

Net-a-porter unveiled a luxurious advent calendar for 2021, with our help, that was nothing short of spectacular. Created from a two-piece rigid board, the calendar included doors fixed onto a sturdy tray; with external measurements of 460mm in width, 44mm in height, and 160mm in depth.

The calendar contained 25 drawers designed to protect their contents; which was wrapped in plain white paper and had a numbered foil sticker for easy identification. Made from 1.5mm rigid board, these boxes came in various sizes and provided a stable base for each item.

The design was beautifully enhanced by a ribbon bow, which was threaded from the front to the back through slots. When the doors were opened, they smoothly swung back to reveal the hidden surprises inside. This luxury advent calendar, constructed from rigid board, offered a stylish way to look forward to the holiday season.

explore our advent calendar site

NET-A-PORTER

O&O Beauty

O&O Beauty is devoted to creating cruelty-free makeup that celebrates women’s natural beauty and promotes unconditional self-love. They introduced a new product, a captivating copper highlighter named ‘On Point,’ and approached us for assistance in developing the ideal cosmetic packaging. This packaging was not only meant to reflect the product’s elegance but also to ensure its protection.

This presentation packaging was finished in a stunning mauve colour, to mirror O&O’s brand colours, and included an embossed logo to subtly boost their brand’s visibility. Gold foiling was also used to prominently feature the highlighter’s name, ‘On Point,’ emphasizing its significance.

Significantly, the use of biodegradable materials was prioritized to align with their commitment to clean makeup. These cosmetic boxes provide the perfect blend of luxury and sustainability, designed to stay in pristine condition, thereby enhancing the product’s appeal and value.

 

O&O BEAUTY

Mason Pearson

Discover the premium custom packaging we created for Mason Pearson’s new hair care line. Our innovative rigid board presentation boxes feature magnetic closures and high-density foam fitments for optimal protection and a luxurious unboxing experience. With vibrant CMYK printing and sophisticated matte lamination, these boxes perfectly reflect Mason Pearson’s commitment to quality and elegance.

Click the link to explore the full case study and see our packaging solution in action.

MASON PEARSON RIGID BOARD PACKAGING

MASON PEARSON

Real Techniques

Real Techniques launched their new brushes and sponges with sophisticated and innovative custom branded video presentation boxes. These A4-sized boxes featured 7″ screens with pre-loaded promotional videos, PANTONE printing, and a matte lamination for a premium look. Custom foam fitments securely held the products, enhancing the unboxing experience.

The seamless video integration showcased the products’ features, making a lasting impression. This innovative packaging received widespread acclaim, demonstrating how blending traditional presentation with video technology creates impactful marketing in the cosmetic packaging sector.

REAL TECHNIQUES VIDEO BOXES

REAL TECHNIQUES

Our Case Studies

XIX

We designed a Hexagonal LED Acrylic Presentation Box and an Infinity Mirror LED XIX Acrylic Presentation Box, setting new presentation standards for XIX's bottles and glasses, enhancing the sense of indulgence and extravagance.

Spritz Studio

Spritz Studio, a renowned creative agency, showcases their commitment to enhancing client relationships through personalised presentation boxes like the No.3 Gin box, known for its unique design, sturdy construction, and elegant materials.

OFC

Discover opulent wooden boxes, elegantly designed to secure and showcase 6L whiskey bottles with sophisticated copper hardware for style and protection, marrying beauty and function in a high-gloss finish that radiates prestige and refined taste.

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